Tag: social media engagement
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B-to-C EventsSuper Bowl: Frank’s RedHot Challenges Fans to Tweet for ‘The Big Pour’
Like chocolate is to Valentine’s Day, hot sauce is to the Super Bowl. For Frank’s RedHot, it’s one of the most important weeks of the year to rise above the feeding frenzy and drive consumption of its game-day ingredient. To that end, the brand has launched an interactive social media challenge ahead of the championship […]