Posts tagged with ‘sober-curious’

June 16, 2023

Podcast: How the Sober-curious Movement is Gaining Traction and Impacting Events

As consumers continue to prioritize their health and wellness, many are cutting back on alcohol and joining the booming sober-curious movement. In fact, according to new research from Mintel, nearly four in 10 U.S. consumers closely (22 percent) or occasionally (16 percent) follow a sober-curious lifestyle. Naturally, the non-alcoholic (NA) beverage category is thriving as...

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February 13, 2023

How Brands are Stirring up Experiences for Sober-curious Consumers

From Sober October to Dry January to the booming sober-curious movement, a fast-growing number of consumers are aspiring to lead more balanced lifestyles by cutting down on booze. And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen....

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February 10, 2020

Sober-Curious: Why Non-Alcoholic Events are Trending

Consumers pursuing a balanced lifestyle are gravitating toward booze-free experiences As consumer habits trend toward seeking a balanced, healthy lifestyle, event marketers are tasked with creating experiences for a health-conscious demographic. You’ve seen the wellness initiatives, the fitness classes, the meditation sessions, the farm-to-table culinary programs. But with the demand for these new environments also...

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