Tag: scent
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Launches3 Tips for Activating Within Immersive Tech Venues
For the U.S. debut of its Muse and Island Sun scents, the Middle Eastern fragrance house Khadlaj recently took over the Arte Museum in Las Vegas, inviting guests on a multisensory journey of the environments that inspired the products. Inside, the two fragrances were split into their own worlds. The Muse product unfolded as a […]
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B-to-C EventsField Report: Video Game Developers and Tech Brands Level Up Demos at PAX East
In 2004, the creators of the popular web comic Penny Arcade launched PAX to bring together the gaming community and celebrate game culture. After years of growth, PAX expanded from Washington to several cities around the world, and PAX East was established in 2010 as the event’s East Coast branch. We headed up to Boston […]
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B-to-C EventsThe Brief: Scent Labs and Hotdog Races
This week’s hot takes on hot topics in experiential marketing cover scent labs, Pinterest Platz and hotdog races.
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B-to-C EventsThe Brief: Daisy Gardens and Backseat Dining
This week’s hot takes on hot topics in experiential marketing cover Daisy Gardens, Sperm Races and the “Cadillac of Reservations.”