Tag: Samsung Unpacked

  • Launch Events: Lighting Design Ideas from Samsung Unpacked
    B-to-B Events

    Launch Events: Lighting Design Ideas from Samsung Unpacked

    Samsung Unpacked, the brand’s biannual product launch event, unveiled the company’s Galaxy Note10 and Note10+ line of premium smartphones, an updated S Pen, the Galaxy Watch Active2 and Galaxy Book S devices to an audience of more than 2,800 media, influencers and techies—along with 2.29 million livestreamers—at Brooklyn’s Barclays Center in New York City Aug. […]

  • Samsung Unpacked: Five Insights on Activating for Live and Virtual Audiences
    B-to-B Events

    How Samsung’s Unpacked Event Engaged Viewers Live and Virtually

    There is a lot at stake with product launch events and, perhaps, a little more so for the biannual Samsung Unpacked. A few fun facts: This year, there were more than 1.5-times the audience that the Oscars pull in viewing the Samsung Unpacked live-stream as it unfolded. That’s 44 million people tuning in virtually throughout […]