Tag: Reebok

  • reebok-complexcon-longbeach-2019_4.jpg
    B-to-C Events

    Reebok’s ComplexCon Booth Sends Attendees to an Ice Cream Shop on the Moon

    Exclusive merchandise is what draws attendees to ComplexCon Long Beach each year, so it makes sense that many sponsors design their booths to push product. But with a young demographic to engage and plenty of downtime during the convention, Reebok this year went all-in on the experiential components of its booth in addition to offering […]

  • Reebok Scores Dwell-time at ComplexCon with a Carnival-Inspired Booth
    B-to-C Events

    Reebok Scores Dwell-time at ComplexCon with a Carnival-Inspired Booth

    ComplexCon Long Beach is about hype, but for its booth at the inaugural ComplexCon Chicago, July 20-21 at McCormick Place, Reebok wanted to do more than create a momentary engagement. Aiming for maximum dwell-time, Reebok nixed the “drops” and activated a 23-foot-tall SuperShot Challenge basketball game (like Pop-A-Shot) designed to engage its 18-25 target in […]

  • B-to-C Events

    Multisensory Moments, Product Drops: Inside Reebok’s First ComplexCon Exhibit

    With its steal-worthy product drops out of a box truck built into the exhibit, bright a/v concepts, multisensory elements, retro colors and infusion of archival content, Reebok made a bold debut at ComplexCon, the annual event for sneakerheads and hypebeasts put on by media platform Complex, this year Nov. 3-4 in Long Beach, CA. And […]