Tag: product launch

Navigating a giant shopping mall during a long weekend isn’t exactly a peaceful experience. But Tetley looked to change that at Toronto’s CF Sherway Gardens Shopping Centre with a moment of Zen amid the chaos. The brand activated a multisensory pop-up, Feb. 16-19, that served as a launch event for its Live Teas, a collection […]

In Mexico, cenotes are natural wonders—sinkholes among age-old caves with crystal-clear waters where adventurers can swim, scuba dive and relax. For the U.S. launch of its new premium product, Cristalino, Espolòn Tequila wanted to draw attention to its roots in Los Altos de Jalisco, Mexico, by recreating the idyllic atmosphere of the Yucatán Peninsula’s cenotes […]

New York Fashion Week looked different this year, and that was good news for consumers. The high-profile event typically draws 230,000 VIPs, but amid the pandemic, the size of the show was cut in half. The setup paved the way for sponsors like YSL Beauty to take a democratized approach to their activations, catering to […]

To support the launch of earbud company Jaybird’s latest true wireless headphones, Jaybird Vista, the brand designed a three-day experience, July 30-Aug. 1, for fitness influencers, athletes and wellness experts at Montana’s Upper Canvas Glamping Resort near Glacier National Park. The invite-only event included morning altitude runs through picturesque mountain climbs, an afternoon of river […]

With its steal-worthy product drops out of a box truck built into the exhibit, bright a/v concepts, multisensory elements, retro colors and infusion of archival content, Reebok made a bold debut at ComplexCon, the annual event for sneakerheads and hypebeasts put on by media platform Complex, this year Nov. 3-4 in Long Beach, CA. And […]