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Tag: Pattie Falch

  • Q&A: Heineken’s Pattie Falch on What’s Brewing for 2017
    B-to-C Events

    Q&A: Heineken’s Pattie Falch on What’s Brewing for 2017

    Heineken kicked off 2017 with some tasty news. Its Heineken Light brand in February replaced Amstel Light as the official beer of the South Beach Wine & Food Festival’s iconic Burger Bash, and later this year Heineken will eliminate its iconic dome at Outside Lands music festival. Pattie Falch, director of sponsorships and events at […]