Tag: Oscar Mayer
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B-to-C EventsOscar Mayer Rebrands the Wienermobile After 87 Years on the Road
After 87 years tooling around as America’s favorite hot dog on wheels, the Wienermobile is no more—at least in title. Oscar Mayer announced May 17 that the vehicle has been renamed the Frankmobile to tout the brand’s 100-percent Beef Franks while debuting a new recipe. Let the nomenclature debate begin. Famously staffed by rigorously trained […]
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B-to-C EventsFive Staffer Types Refreshing the Role of Brand Ambassador
Smart event marketers know that brand ambassadors can make or break an event experience. Whether they are tasked with leading a sampling activation, describing the nuances of a product or service, or there to entertain with an engaging interaction, the brand ambassador role is an evolving and important one. We pulled up five recent events […]
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B-to-C EventsHot Dog! Four Ways Oscar Mayer Manages its Iconic Experiential Program
In the world of experiential, the Oscar Mayer Wienermobile is the OG. On the road since 1936, having undergone nearly a dozen upgrades over the years, it remains an iconic, versatile and viral marketing vehicle for the hot dog, bacon and deli-meats brand. Six Wienermobiles are on the road across the country at any given […]