Archive
Tag: NYLON
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B-to-C EventsExecutive Q&A: BDG Media Talks Music Festivals, Gen Z and Capturing the Zeitgeist
For BDG Media, and the array of publications under its umbrella, aligning with event tentpoles has become essential to positioning the company as the pinnacle of culture and nightlife.
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B-to-C EventsHBO Max Targets Gen Z with an ‘Un-Fashion’ Installation
For a series whose premiere episode prominently features a rainbow-striped crop top, using a fashion installation as a marketing vehicle seems more than fitting.