Posts tagged with ‘Nike’
FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
Fan fests for the FIFA World Cup 2026 are taking over 13 host cities across the U.S., Mexico and Canada, and enthusiastic attendees have been packing into venues to engage with sponsor activations, soccer-themed gaming experiences, concerts and match screenings. Last Thursday, the FIFA Fan Festivals reached the 2 million visitor mark, with the three...
The Brief: Drive-Thru Pit Stops and Traveling Basecamps
This week’s hot takes on hot topics in experiential marketing cover Wendy's drive-thru Pit Stop Express, Kayali’s fragrant café and the traveling All Conditions Express basecamp.
The Brief: Group Chat Bars and Credit Wreckers
This week’s hot takes on hot topics in experiential marketing cover Group Chat Bars, Bodega Raves and the crushing of Credit Wreckers.
Photo Tour: Inside the Family-friendly Lego x Nike ‘Built to Ball’ Experience
Bricks and kicks collided last weekend at Lego and Nike’s Built to Ball experience in New York, where EM was on-site to scope out the scene and toss a few layups inside the basketball-themed playground. The co-branded activation, hosted Sept. 12-14 on the pier at Brooklyn Bridge Park, showcased the new Nike x Lego set...