Archive

Tag: NFL Draft

  • ESPN Fan Events
    B-to-C Events

    How ESPN Leveraged Tentpole Moments in Sports to Go Beyond Linear TV

    Consumers today can turn to any number of streaming platforms and networks to enjoy sports-related content. So, to engage fans where they are—and not just in their living rooms—ESPN launched an event series surrounding tentpole moments in sports, each featuring experiences tailored to those particular groups of sports fans. Dubbed “ESPN House,” the series’ first […]

  • Bud Light Courts Texans With Beers and Barbecue at NFL Draft
    B-to-C Events

    Bud Light’s NFL Activation Taps Into Texas Pride

    As the official beer of the NFL through 2022, Bud Light needed a sizable presence at the NFL Draft April 26-28 at AT&T Stadium in Arlington, Texas. Because when you’re in Texas, you go big or go home. From a strategy perspective, the trifecta of beer, football and friendship aligned with Bud Light perfectly. “As […]