Posts tagged with ‘NewFronts’

June 6, 2025

From Mobile Studios to Popcorn: Five Ideas for Upfront Experiences

From its roots as a critical television advertising commitment exercise to, now, a showcase of new and returning series across linear and streaming platforms designed to dazzle advertisers’ media-buy strategies, the Upfronts today are a competitive landscape. For many brands, it’s an opportunity (or an imperative) to break away from a traditional presentation format and...

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June 13, 2022

Twitter Cuts Stage Time and Focuses on Interactive Vignettes to ‘Dimensionalize’ its NewFronts Strategy

Twitter’s positioning as the go-to platform for discovering “what’s happening” in the world has never wavered. But for its in-person return to the IAB’s 2022 NewFronts in Manhattan on May 4, the brand didn’t want to rely on its pre-pandemic, stage-focused strategy to illustrate that value proposition to media buyers—so, it “dimensionalized” its approach, enveloping...

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June 18, 2019

Twitter Woos NewFronts Advertisers with Surprise, Delight and Design

It’s no secret that Twitter attracts influential audiences, but to show advertisers how its platform provides opportunities to connect with those groups when they’re most receptive, the brand participated for a third consecutive year in the Digital Content NewFronts in New York City. In addition to debuting its slate of live and on-demand video offerings...

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