Tag: neurodiversity

  • Experiential Marketing Trend of the Week: Neuroinclusion in Events

    Fifteen percent of your attendees probably don’t want the event experience you’re planning. And that’s because, according to some estimates, 15 to 20 percent of the population considers itself, or has been diagnosed, as neurodivergent. That means that one in five event attendees is neurodivergent. And that also means that many “best practices” the event […]

  • Five Ways to Balance Spectacle with Sincerity in a Drone Show Performance

    Drone performances have become more affordable and, thus, ubiquitous, across the landscape. But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. Premium freeze-dried raw dog food brand […]