Tag: MTV Spring Break

  • MTV Spring Break Makes a Comeback with an Experiential Marketing Twist
    B-to-C Events

    MTV Spring Break Makes a Comeback with an Experiential Marketing Twist

    Talk about a reboot. MTV made a splash in the experiential world with the revival of MTV Spring Break in Cancun, Mexico, March 23-28, at the Grand Oasis Cancún Hotel. Elements included playful, Instagrammable decór, televised beach parties, dj sets from “Jersey Shore’s” Pauly D and Vinny, live MTV programming and music concerts, a floatie-filled pool […]