Tag: Milk-Bone

  • BenjisGuideToNYC attends the Milk-Bone x JIF Colab Collection Pop Up on Friday, March 28, 2025 in New York. (Charles Sykes/AP Content Services for Milk-Bone Peanut Buttery Bites)
    B-to-C Events

    Brand Collabs: How Milk-Bone and Jif Activated a Dog-friendly ‘Museum’

    There are brand collaborations that make headlines, and there are brand collaborations that make sense. In the case of Milk-Bone and Jif’s latest venture, both circumstances apply. The two J.M. Smucker-owned companies recently teamed up to create new Peanut Buttery Bites dog treats, then leaned into collab and drop culture to promote the product with […]