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Tag: measurement strategies

  • Modern Metrics: How Event Marketers are Deploying Fresh Measurement Tools
    B-to-C Events

    Modern Metrics: How Event Marketers are Deploying Fresh Measurement Tools

    Since the dawn of event marketing, one of the industry’s greatest challenges has been proving the ROI of live experiences. It’s something brands and agencies still struggle with today, but as the technology behind data collection tools advances, measurement strategies are progressing right along with it. Although it has collected basic attendee information for years, […]