Tag: measurement benchmarking report

Research shows that on-site engagement is the second most important metric being tracked and measured among both b-to-b and b-to-c event marketers.

There are some notable shifts in how marketers are approaching measurement this year. According to findings from the 2019 Measurement Benchmarking Report, consumer marketers are relying more on at-event data collected by staff using tablets with registration software than they did last year. The results show 61 percent of consumer marketers will use these at-event […]