Tag: Major League Soccer
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B-to-C EventsPurina Enlists Pet Behaviorists to Build the First Permanent Dog-friendly Section at an MLS Stadium
There are more pet-friendly events and establishments than ever in a post-COVID world—nearly one in five American households adopted a pet during the pandemic—and Purina is getting its paws on the action as part of its St. Louis CITY SC sponsorship. Over the spring, the brand built the first permanent and dedicated furball-friendly section at […]
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B-to-C EventsContinental Tire Rolls Out New Major League Soccer Mobile Experience
As a sponsor of Major League Soccer (MLS) in the U.S. and Canada, and of North Carolina FC, Continental Tire activated a brand new mobile structure at the March 5 Charlotte Football Club inaugural home opener in Charlotte, NC, which was the most attended game in MLS history with a nearly (388 seats short) sold-out […]
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B-to-C EventsMezcal Brand El Silencio Builds a Speakeasy for Major League Soccer’s LA Galaxy
Los Angeles-based Mezcal El Silencio has become a sponsor of Major League Soccer’s LA Galaxy team, marking a mezcal brand’s first sponsorship of a professional sports team. As the MLS season kicks off this month, the team’s home stadium will gain an El Silencio-branded bar, the “Mezcaleria El Silencio,” as well as a secret speakeasy […]