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Tag: Madden

  • EA Sports Expands its Super Bowl Presence to Focus on Fan Engagement
    B-to-C Events

    EA Sports Expands its Super Bowl Presence to Focus on Fan Engagement

    Video game developer EA Sports kicked its Super Bowl sponsorship into high gear this year with gaming tournaments, performances by top musicians and its biggest activation footprint to date. The highlight of the brand’s on-site presence was the inaugural EA Sports Bowl, held Feb. 3 in Houston at Club Nomadic, a 60,000-square-foot pop-up nightclub. The […]