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Tag: Lionsgate

B-to-C Events
On the Road to SDCC, Mountain Dew Opens a Dystopian Desert Motel for ‘Borderlands’

July 25, 2024

What’s the perfect backdrop to recreate a post-apocalyptic landscape? Albuquerque, NM, and its desert climate fit the bill for a takeover of the local Monterey Motel that was transformed into “The Mountain Dew Borderlands Motel,” straight out of the new film, debuting Aug. 9. Mountain Dew partnered with Lionsgate and Regal Cinemas on the dystopian […]