Tag: Jagermeister
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B-to-C EventsHow Jägermeister and the Lesbian Bar Project Blended an IRL Bar Tour with a Metaverse Activation
An unsettling statistic for the LGBTQ+ community and its supporters: in the 1980s, there were roughly 200 lesbian bars in the U.S.; today there are just 24. So for a third consecutive year, Jägermeister teamed up with the Lesbian Bar Project, a platform designed to bring “awareness and prosperity” to America’s remaining lesbian bars, this […]
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B-to-C EventsHow Jägermeister Supported Artists, and Protesters, with a Virtual Gallery
When South Bronx, NY-based art gallery and creative agency Compound attached a “temporarily closed” sign to its door in March as a result of the pandemic, it got the wheels spinning for founder Set Free Richardson. What would it take to keep the organization afloat amid the new normal? The solution was to deliver art […]
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B-to-C EventsHalloween Experiential: Brands Treat Consumers to Stunts, Swaps and Snapchat
Halloween is an experiential holiday. Between Halloween events, costumes, multisensory elements and, of course, “sampling,” it creates a natural opportunity for brands to infuse a little fun and engagement into the annual traditions. Entertainment platform Vevo last year hosted a Halloween extravaganza for employees that included a carnival freak show and plenty of engagement with […]