Tag: influencer marketing

As the Women’s World Cup approaches, a look at the BudX Doha campaign—and the creators who powered it As a sponsor of the FIFA Men’s World Cup for more than 30 years, Budweiser has a firm understanding of the contagious energy the quadrennial event inspires. So for the most recent competition in Qatar, the brand […]

Last year may have marked the post-pandemic return of Coachella, but 2023 signaled its renaissance. Throngs of creators and music fans—and the brands hoping to engage with them—flooded the festival grounds at the Empire Polo Club in Indio, CA, during both weekends of the 22nd annual Coachella Valley Music and Arts Festival, April 14-16 and […]

France’s last queen, Marie Antoinette—known for her style, excess and scandal—is the focus of PBS’s new period drama series, telling the story of how she navigated royal life in Versailles.

Influencer partnerships are fundamental to Benefit Cosmetics’ marketing strategy, so when the brand transported a group of its “Benebabes” to Hawaii for an influencer event promoting the launch of its Box O’ Powder blushes, it left no stone unturned. Nearly 60 global influencers from 18 countries were treated to four days of excursions, luaus, pool […]

The long-running Honda Civic Tour is known for bringing fans closer to some of the hottest artists in music. But as it enters its 21st year, fresh off a groundbreaking virtual program in 2021 that featured the R&B artist H.E.R. in a live mixed reality broadcast on an XR stage, the brand is writing a […]