Posts tagged with ‘influencer marketing’
A Step-by-Step Breakdown of Don Julio’s Global, Creator-first ‘194구’ Campaign
In the age of influence, it pays to partner with a global icon. And that’s exactly what Tequila Don Julio 1942 had in mind when it launched its first-ever worldwide product collab alongside renowned South Korean dj, producer and fashion influencer, Peggy Gou. The brand dug into its deep roots in the nightlife scene to...
Coachella 2025 Experiential: Pit Stops, Perfume Pods, Glimmers and High Tea
The desert was hot, but the sets were hotter at this year’s Coachella Valley Music and Arts Festival, hosted April 11-13 and April 18-20 at the Empire Polo Club in Indio, CA. Once again serving as the unofficial launch of festival season, the event boasted headline talent including Lady Gaga, Green Day and Post Malone;...
Castles and Choreography: All Hail Disney’s ‘Rise of Red’ Premiere Event
It’s been five years since Disney Branded Television has released a new installment from its “Descendants” franchise. So for the July debut of the fourth film in the fantasy series, “Descendants: The Rise of Red,” the brand aimed to reignite the fandom with a family-friendly premiere event infused with pop-up performances and meticulously curated design...
Data-driven Sampling: Inside Primal Kitchen and Pinterest’s ‘Colorful Kitchen’ Pop-Up Events
Digitally native CPG brands often find themselves in a pickle when it comes to driving trial and conversion. So when Pinterest user data revealed that searches for “clean food” have risen by more than 9,700 percent and searches for “dips and snack hacks” have increased by 100 percent, clean-eating condiment brand Primal Kitchen decided to...