Posts tagged with ‘influencer marketing’

April 24, 2025

Coachella 2025 Experiential: Pit Stops, Perfume Pods, Glimmers and High Tea

The desert was hot, but the sets were hotter at this year’s Coachella Valley Music and Arts Festival, hosted April 11-13 and April 18-20 at the Empire Polo Club in Indio, CA. Once again serving as the unofficial launch of festival season, the event boasted headline talent including Lady Gaga, Green Day and Post Malone;...

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August 22, 2024

Castles and Choreography: All Hail Disney’s ‘Rise of Red’ Premiere Event

It’s been five years since Disney Branded Television has released a new installment from its “Descendants” franchise. So for the July debut of the fourth film in the fantasy series, “Descendants: The Rise of Red,” the brand aimed to reignite the fandom with a family-friendly premiere event infused with pop-up performances and meticulously curated design...

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