Tag: IKEA

School buses are among the experiential marketing industry’s earliest rides. In fact, a quick flip back in our archives to 2002 will reveal a Peeps tour housed in a school bus, one of many longer haul programs to emerge in that era as event budgets increased and the concept of the event campaign grew along […]

This week’s hot takes on hot topics in experiential marketing cover cicada symphonies, historic vow renewals and rosé for days.