Tag: group experience
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B-to-C EventsNext-Gen VR: How Brands are Turning VR Activations Into Group Experiences
Most VR experiences are rather isolated ones. A user straps on the goggles, grabs a controller and gets into the action. Jaguar turned that paradigm on its head with a multi-user VR launch for its new electric I-PACE concept car on Nov. 14, two days prior to the LA Auto Show. Seated at tables of […]
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B-to-C EventsSteal-Worthy Ideas from Fashion Brands at Coachella
Fashion Week has a rival—Coachella. Over the last few years, fashion has dominated the conversation surrounding the Indio, CA-based music festival.