Tag: grand ex

Impressing an audience of global technical go-to-market professionals with a technology-focused event is an ambitious request, but that was Google Cloud’s brief for its Tech Immersion training program.

The brief was, well, brief: “Get the world talking about Visa.” What ensued was the biggest owned cultural moment in brand history.

It’s a good problem to have: Fans so passionate, so hungry for a first taste of news, let alone a delicious taco, they’ve created actual websites and launched voluminous discussion forums

Every second, an average of two people ask Reddit communities for a recommendation, and receive an average of seven personalized responses in return. Therein lies the brand’s point of difference.

Riot Games' League of Legends is thought to be the world’s largest esports property with at least a dozen leagues that compete for a spot in the World Championship each year.