Tag: FX
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B-to-C EventsThe Brief: Tarot Readings and Time Banks
This week’s hot takes on hot topics in experiential marketing cover Teyana Taylor tarot card readings, a Spring Rush campus campaign and the 30 Minute Time Bank.
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B-to-C EventsHide and Seek: Seven Ideas for Leveraging Experiential Easter Eggs
When it comes to engaging entertainment buffs, incorporating experiential easter eggs into fan activations has become non-negotiable. Not every attendee will notice or understand a brand’s subtle references to its IP, but the superfans most certainly will—and they’re actively seeking them out. Following are seven ideas for playing hide and seek. 1. HOTLINES For […]
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B-to-C EventsSXSW 2025: FX Teases ‘Alien: Earth’ with an Immersive Wreckage Pop-up
A mysterious space-vessel crash appeared in Austin, TX, during SXSW. Curious (and brave) passersby who stumbled upon FX’s The Wreckage activation had a chance to step inside and uncover details from the upcoming “Alien: Earth” series, a prequel to the 1979 film “Alien” that started the franchise. Before receiving credentials and instructions to enter, participants […]
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B-to-C EventsThe Brief: Harvesting Screams and Ferry Fashionistas
This week’s hot takes on hot topics in experiential marketing cover symphonies of screams, ferry fashionistas and drinking up DRIPS.
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B-to-C EventsFX Activates a ‘Courtside Club’ Exhibit to Highlight One of the Biggest Scandals in Sports
When you’re resurrecting one of the biggest scandals in sports history, it’s a “go big or go home” kind of moment. And that was FX’s approach when it unveiled a “Courtside Club” fan exhibit to bring to life the real events behind its limited series “Clipped” about disgraced NBA team owner Donald Sterling. The free […]