Tag: floating activation
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B-to-C EventsSports Sponsorship: Coke Aims to Build its ‘Legacy’ in Soccer with a ‘Beats, Cleats & Eats’ MLS All-Star Activation
Coca-Cola and the U.S. Soccer Federation inked a landmark deal over the summer, committing to a long-term partnership aimed at accelerating soccer’s growth “at every level” across North America.
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B-to-C EventsHow evian Cruised into the US Open with a Floating Tennis Court
Heading into this year’s tournament, 35-plus year partner evian, the official water of the US Open, sailed right into success with New York City’s first-ever floating tennis court.
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B-to-C EventsThe Secret Sauce for These CPG Brands? Quirky Culinary Events
There’s been a recent uptick in experiential culinary programs, but we’re not talking about your average restaurant pop-ups. CPG brands are spicing up the dining scene with quirky, first-of-their-kind experiences that often provide multisensory touchpoints—and consumers have been eating them up (look no further than the Lay’s “Potatdomes” at Coachella this year). If you’re looking […]
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B-to-C EventsCapitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge
Tito’s Handmade Vodka, the official vodka sponsor of the PGA Tour and PGA Tour Champions, unveiled its new Tito’s Stillhouse Lounge at the WGC-Dell Technologies Match Play at Austin Country Club in Austin, Texas, March 23-27. The hospitality activation, created to bring light-hearted entertainment to golfers and non-golfers alike, will travel to more than 15 […]