Posts tagged with ‘festival sponsorship’
Steal the Show with 27 of the Summer’s Best Festival Activation Ideas
The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. An analysis earlier in the...
Yahoo’s Global ‘Let’s Glow’ Campaign Supports Year-round Efforts to Celebrate the LGBTQ+ Community
It takes more than a one-and-done activation for a brand to form an authentic relationship with the LGBTQ+ community—year-round support and advocacy are paramount. And it’s the mindset Yahoo is assuming as it steps up its efforts to back both its LGBTQ+ employees and consumer audiences through live experiences, a content platform and dedicated resource...
Festival Activations: How Sponsors Marked Coachella’s Return to In-person
A two-year hiatus on one of the world’s most celebrated festivals finally came to a close last month as the Coachella Valley Music and Arts Festival made its grand return to Indio, CA, April 15-17 and 22-24. Months of pent-up energy was unleashed at the event, which notably dropped its mask and vaccine mandates, where...
What We Learned About Hybrid Events From Two Weekends of Essence Fest
Surprise content, concierge service and a sense of place and mission—these were among the elements that led to the success of the Essence Festival of Culture, which took place as a hybrid event over two weekends, June 25 to 27 and July 2 to 4. The hybrid gathering combined elements of Essence magazine’s wildly popular...