Tag: Experiential Marketing Summit

It’s been a year of firsts for many brands and their shows, and for EM it was no different. Our 18-year-old Experiential Marketing Summit pivoted not once, but twice in the wake of COVID-19 before moving fully virtual for the first time in its history. In the end, thousands of industry attendees converged on an […]

You know how we do at the Experiential Marketing Summit—work hard, play hard—right to the finish. Day three of the event kicked off with another 5K run across Vegas and a Women in Events Boot Camp class bright and early at 6:30 a.m. Breakfast kicked off at 8, fueling up attendees just before the opening […]

Attendees of the Experiential Marketing Summit are a hearty bunch, so it’s no surprise that Tuesday night’s Ex Awards Gala celebrations didn’t stop conferencegoers from waking up bright eyed and bushy tailed for day two of the show. At 6:30 a.m., a 5K networking run across Vegas’ best run routes, and the first-ever Women in […]

Las Vegas may seem like conference central, but Sin City didn’t know what hit it as 1,700 intrepid event marketers descended on Caesars Palace for the one and only Experiential Marketing Summit on May 14. Day one kicked off with—what else—experiences. At 8:30, attendees got a taste of the Zappos brand experience at the company’s […]

We’re back with more insights from the speaking faculty at the Experiential Marketing Summit, this year May 14-16, at Caesars Palace Las Vegas. Today’s session preview: “‘Agile’ Event Management Tips for PR Activations: The BMW Vision iNext World Flight.” Here’s the scoop: Plenty of effective marketing campaigns owe their initial success to buzz-building press events […]