Archive

Tag: EventMarketer

  • Event Safety: Three Tips for Securing a Safe Structure
    B-to-C Events

    Event Safety: Three Tips for Securing a Safe Structure

    Live events have a lot of moving parts, making it easy to get caught up in planning logistics and experience building without prioritizing one of the most critical components of any event: safety. That’s where the Event Safety Alliance comes in. The organization is dedicated to promoting “life safety first” in event production and execution, […]

  • Citi Infuses Social Currency with a Charitable Twist at Taste of the Nation Events
    B-to-C Events

    Citi Ties Giving into Hashtag Use at Taste of the Nation

    Citi for the fourth year of its Taste of the Nation co-sponsorship capitalized on consumers’ passion for photographing food they eat. The event series, which benefits the No Kid Hungry campaign by the nonprofit Share Our Strength, visited New York City on April 18 at the Brooklyn Expo Center and involved about 70 local food, […]

  • Coachella 2018 Roundup: Experiential Marketing in the Desert
    B-to-C Events

    Coachella 2018: Experiential Marketing in the Desert

    Festival season is upon us and kicking it off in style was the Coachella Valley Music and Arts Festival, which continues to serve as a breeding ground for compelling brand activations and events. Taking place in Indio, CA, over two weekends, this year April 13-15 and April 20-22, the event once again attracted droves of […]

  • Buick Revamps its NCAA Final Four Activation with the Fandom University Experience
    B-to-C Events

    Buick Revamps its NCAA Final Four Activation with the Fandom University Experience

    To establish a cohesive platform surrounding its sponsorship of the NCAA, Buick for the Final Four Fan Fest this year in San Antonio, TX, March 30 through April 2, reimagined last year’s footprint to create the new Fandom University experience. Buick, positioning itself as a premium, up-market automobile brand, leveraged a 7,500-square-foot activation footprint and […]

  • Inside Dunkin’ Donuts’ NHL Sponsorship: Family-Centered Experiences and Sampling
    B-to-C Events

    Inside Dunkin’ Donuts’ NHL Sponsorship: Family-Centered Experiences and Sampling

    Hot coffee and a winter sport. It’s a natural alignment. But for Dunkin’ Donuts, the official coffee, donut and breakfast sandwich of the NHL and the official coffee and QSR restaurant of the National Women’s Hockey League, hockey is about the fans. Through no-fuss, family-centered engagements, Dunkin’ has set out to do more than post […]