Tag: Event Marketers

Cooking at home is on the rise, but the majority of today’s busy consumers don’t have time to spend hours in the kitchen whipping up complex recipes. It’s the concept that drove CPG brand Knorr to create its new One Skillet Meals. The meal starter kits allow home cooks to add their own protein and […]

The annual Vans US Open of Surfing, a massive, free-to-the-public action sports festival, features world-class surfing, skateboarding and BMX biking competitions in Huntington Beach, CA, but it’s also home to an array of sponsor activations. At this year’s event, held July 28 to Aug. 5, more than 20 brands pitched tents and erected beach builds […]

The Electronic Entertainment Expo, also known as E3, is one of the video gaming industry’s biggest weeks, bringing together the largest game publishers and studios in Los Angeles to announce their plans for the upcoming year.

Consumers may still be holding artificial intelligence at arm’s length, but when it comes to augmented reality, they’re finally welcoming the technology with open arms.

Many of the industry’s events take place within a handful of venue settings—places like convention centers, sports arenas and pop-up stores.