Tag: Event Marketer Magazine
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B-to-C EventsBacardi and Major Lazer Partner in Caribbean Sound of Rum Music Initiative
Bacardi on Memorial Day weekend kicked off a one-year partnership with EDM trio Major Lazer that unites each of them in the island vibe tied to their roots. Called “Sound of Rum,” the collaboration will take many forms. Major Lazer producer and dj Jillionaire serves as the brand’s Minister of Rum. Bacardi, which in May […]
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B-to-C EventsPerrier Lunch Breaks Serve Up Daytime Dance Parties
The premium water brand invites consumers to experience the ‘stylish, eccentric side’ of its personality Perrier has uncapped a lunchtime event series that once again gets people off their duffs and onto the dance floor as it serves up a taste of the bubbly French mineral water brand. The multi-city series relaunched with the […]
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B-to-C EventsSPAM Sizzles with a Fair and Festival Tiny House Tour
SPAM this summer is traveling to fairs and festivals with a Tiny House of Sizzle Tour that combines the sound, smell, taste and sizzle of SPAM frying in the pan with the tiny house trend that is popping up at event marketing activations. At its first stop, the 9th Avenue International Food Festival in New […]
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B-to-C EventsAdult Swim’s Rickmobile is a Traveling Pop-Up Shop
Giving patient “Rick and Morty” fans a dose of their favorite series ahead of its long-awaited season three premiere later this summer, Adult Swim has launched an eye-catching mobile tour that functions as a traveling retail pop-up shop.
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B-to-C EventsCider Brand Strongbow Lets Nature Take its Course With a Floating Apple Orchard in NYC
Bright lights and the hustle and bustle of urban life typically define Manhattan, but a new Strongbow initiative is bringing a healthy dose of nature to the concrete jungle through the end of the year. As part of its Nature Remix campaign, which highlights the brand’s assortment of natural cider flavors, Strongbow is helping city […]