Tag: easter eggs

  • B-to-C Events

    Hide and Seek: Seven Ideas for Leveraging Experiential Easter Eggs

    When it comes to engaging entertainment buffs, incorporating experiential easter eggs into fan activations has become non-negotiable. Not every attendee will notice or understand a brand’s subtle references to its IP, but the superfans most certainly will—and they’re actively seeking them out. Following are seven ideas for playing hide and seek.   1. HOTLINES For […]

  • Launch Events: Febreze Drops a ‘Fresh’ Album for Social Media Fans
    B-to-C Events

    Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening

    If you’ve ever heard a brand jingle and thought it was a real song, this campaign was for you. Following four years of producing catchy music ads for radio audiences, Febreze, on the insistence of its social media fans, created its own album. The result was the aptly name “The Freshness,” a compilation of eight […]