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Tag: drone

B-to-C Events
Q&A: Ally Bank’s CMO on Her ‘Disruptive’ Strategy and the Role of Experiential

November 13, 2017

Ally Bank last month sent a drone flying around the food court at Carolina Place Mall, delivering phone chargers to unsuspecting shoppers munching on burgers and checking email in the food court at Carolina Place Mall. The drone, in the form of a large Ally-branded purple balloon with a basket on that bottom bearing the […]