What are some of the things a good event marketer prioritizes in their programs? Aside from being motivators and team leaders, B-to-B Dream Team members have an eye for that special ingredient that makes their events stand out,.
Event Marketer recently surveyed some of the industry’s top b-to-b marketing professionals to find out where they think the industry is headed, and how they plan to meet the demands of an ever-evolving attendee base. The marketers you’re about to hear from are literally transforming the landscape of b-to-b events. Their creativity and know-how is...
For the second year in a row, our editors put on their collective thinking caps and asked themselves, “Who we would want to be on our team if we were assembling the best and brightest b-to-b marketers in the event industry?”