Archive
Tag: demographics
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B-to-C EventsThe Golden Age of Influence: Eight ‘Granfluencers’ Shaking up Consumers’ Social Media Feeds
Welcome to the world of "granfluencers," a collection of senior social media stars that have absolutely no time for your ageist attitude.
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B-to-C EventsPrebiotic Soda Poppi’s Unexpected Target Strategy Sparkles in Pandemic Times
Poppi prebiotic soda company, which markets itself as a healthier alternative to traditional soda, this fall teamed up with Amazon Prime Video and plant-based brand Beyond Meat to disrupt the college football tailgate scene with an eco-conscious sampling activation tied to The Tailgate Tour traveling fan engagement platform. And while the brand was targeting 18- […]