Archive

Tag: Dell

  • And We're Live: Dell's Tips for Creating Event Broadcasts That Drive Engagement
    B-to-C Events

    And We’re Live: Dell’s Tips for Creating Live Event Broadcasts That Drive Engagement

    Four tips for optimizing viewership and engagement—from the show floor   Content continues to be king in events, with brands investing so heavily in at-event content strategies that they’re building dedicated studios within event footprints and exhibit spaces, pushing out content on-demand, publishing broadcast schedules, recruiting speakers and powering the programs with on-site video production […]

  • SXSW 2018: Inside The Experience by Dell Technologies
    B-to-C Events

    Programming SXSW: Dell Speaks to Creators with Story-Driven Demos

    Dell Technologies’ audiences and solutions run the gamut, from IT clients and consumers to servers and storage, and beyond. For its six-day event program at SXSW in Austin, March 10-15, the brand focused on its creative audience with a program that aligned with each phase of the festivals, including film, music, technology and innovation, and […]