Posts tagged with ‘data’

Survey: Fortune 1000 Exhibit Budgets are Up, But so are Costs

The reality of hard cost increases, surging labor pay and revised partner rate cards? Two-thirds of corporate exhibitors (66 percent) expect the cost of exhibiting to impact what shows they exhibit at and how big of a footprint they activate this year, according to the 2024 EDPA Industry Insights survey fielded by Event Marketer and...

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Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data

For those who’ve ever wondered what it would be like to walk through a Pinterest board IRL, the Holiday Showhouse retail event hosted by Pinterest and retailer Anthropologie was just the ticket—and a sold-out one, at that.

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Diversity in Events: Forbes Offers Six Tips for Success

Every decision that an event marketer makes—and uses their budget for—offers an opportunity to advance diversity.

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Research: 15 Data Points on the State of Experiential and Where It’s Headed

If the data has anything to say about it, experiential marketing is back on track in a big way.

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Study: What Gen Z Really Wants, and Why Marketers Should Care

Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen Z is estimated to have a direct spending power of up to $143 billion in the U.S. alone, according to a Frost &...

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