Tag: Continental Tire

  • B-to-C Events

    Continental Tire’s Mobile Living Room Drives Tune-in for ‘Sunday Night Soccer’

    For many consumers, Sunday evenings represent a time to wind down, settle in and, perhaps, ward off the Sunday scaries. But longstanding Major League Soccer (MLS) partner Continental Tire aimed to switch up the narrative with a 360-degree campaign that positioned Sunday Night Soccer as an occasion for energy, friendly rivalries and making some noise. […]

  • continental-tire-travel-pod-mls-2022-crowd
    B-to-C Events

    Continental Tire Rolls Out New Major League Soccer Mobile Experience

    As a sponsor of Major League Soccer (MLS) in the U.S. and Canada, and of North Carolina FC, Continental Tire activated a brand new mobile structure at the March 5 Charlotte Football Club inaugural home opener in Charlotte, NC, which was the most attended game in MLS history with a nearly (388 seats short) sold-out […]

  • Continental Tire Leverages Data Collection to Score With College Basketball Fans
    B-to-C Events

    Data Collection: Continental Tire Scores With Basketball Fans

    Continental Tire is no stranger to non-endemic sports sponsorships—its partnership with Major League Soccer has been paying dividends since 2010. Now, thanks to a host of college basketball partnerships, the brand is extending its presence in the athletic space with a 360-degree campaign aimed at boosting brand visibility and collecting that ever-valuable fan data. In […]