Posts tagged with ‘Comic-Con’

July 25, 2025

SDCC 2025: Superfans ‘Find Their Mountain’ at Paramount+’s Lodge

From the fandom to the temps, it’s hot, hot, hot in SoCal this week, where EM has landed for what is arguably the superfan event of the year: San Diego Comic-Con. Among brands leading the experiential way once again is Paramount+ and its touring activation, The Lodge. The footprint is bigger and the IP is...

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August 7, 2023

SDCC 2023: We’re Flying Our Geek Flag to the Top Eight Comic-Con Activations

San Diego Comic-Con was poised for a banner year in 2023, but when Hollywood writers and actors launched the SAG-AFTRA strike, the fate of the 53-year-old fan convention was in question. Industry giants Marvel and DC Comics didn’t show up, there wasn’t enough talent for the event’s myriad panels, and brands that typically build large-scale...

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September 27, 2022

Five Emerging Experiential Trends Spotted at San Diego Comic-Con

Steal these fresh consumer engagement ideas for your superfan experiences Attendance at San Diego Comic-Con was healthy, the convention’s most prolific experiential brands showed up and the creative was enough to make this seasoned industry reporter swoon. Overall, this year’s Comic-Con passed our pulse-check and served up plenty of return-to-live trends we expect to see...

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