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  • How Espolon Tequila Wins Over Bartenders with 'Cocktail Fights' and Costumes
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    How Espolòn Tequila Wins Over Bartenders with ‘Cocktail Fights’ and Costumes

    Cocktail-loving consumers in bars today are faced with a multitude of spirits to choose from. So, for beverage brands like Espolòn Tequila, it’s critical to stand out on the shelf. A tried-and-true way to do that is through bartender advocacy—because if the bartender is excited about it, you’re drinking it. Enter: Espolòn Tequila’s “Cocktail Fights,” […]