Tag: Chief Marketer
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B-to-C EventsFive Insights on Marketing to Women in the #MeToo Era
Industry change-makers offer fresh tips on creating thoughtful marketing campaigns Industry marketers gathered in Manhattan in June for a half-day “Marketing to Women in the #MeToo Era” workshop ahead of EM sister publication Chief Marketer’s PRO Awards gala luncheon. The half-day program featured seven sessions and 14 speakers who weighed in on creating thoughtful marketing […]
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B-to-C EventsThe New Rules of Using Feminism in Marketing
In the past two decades, the use of “femvertising” has risen sharply as the modern-day women’s rights movement gains huge popularity.
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B-to-C EventsView from the Top: 20 CMOs Reflect on 2018 Trends
From our sister publication, Chief Marketer: trends, challenges and opportunities marketers face in 2018…