Chevy Archives - Event Marketer

Posts tagged with ‘Chevy’

August 8, 2018

Value-adding Experiences, Content, Surprises: Inside Chevy’s CMA Fest Program

Among the summer’s biggest festivals is the Country Music Association’s CMA Fest in Nashville, which took place June 7-10, and entertained more than 300,000 consumers with an expo, festival experiences, outdoor stages and concert. As the official ride of the fest, Chevrolet engages fans across three activations including the Chevy Breakout Stage at Walk of...

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July 3, 2018

Festival Q&A: Chevy Talks Trucks, Tunes and Why Authenticity Matters

Chevrolet’s recent VIP “Boots on Stage” event just outside Stagecoach Festival served as a celebration of its 100-year history and an avenue for engaging young consumers. But more than anything, it was an opportunity for the automaker to prove it had a legitimate stake in country music, and an authentic story to tell. Armed with...

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