Tag: Chevrolet

Sponsorships connect brands to consumer passion points, but they can also open doors to help brands make a real difference in the lives of fans. Chevrolet recently wrapped a fifth season of its GoalKeepers campaign, a program built with the Women’s Sports Foundation surrounding the brand’s Manchester United sponsorship in the U.K. The goal of […]

Among the summer’s biggest festivals is the Country Music Association’s CMA Fest in Nashville, which took place June 7-10, and entertained more than 300,000 consumers with an expo, festival experiences, outdoor stages and concert. As the official ride of the fest, Chevrolet engages fans across three activations including the Chevy Breakout Stage at Walk of […]

Chevrolet’s recent VIP “Boots on Stage” event just outside Stagecoach Festival served as a celebration of its 100-year history and an avenue for engaging young consumers. But more than anything, it was an opportunity for the automaker to prove it had a legitimate stake in country music, and an authentic story to tell. Armed with […]

Think of the quintessential country music festival and chances are, pickup trucks quickly come to mind. It’s a notion not lost on Chevrolet, which touted its new Colorado ZR2 off-road truck at the “Boots On Stage 3rd Annual Shindig, In The Desert.” The exclusive event, which aligned with Stagecoach Festival and took place in nearby […]

Longtime CMA Festival sponsor Chevrolet was back in Nashville once again this year with a truckload of vehicles and event marketing initiatives that spread over four days, from June 8 to 11. The automaker sponsored two of the festival’s main stages, one in Walk of Fame Park in the center of town and the Chevrolet […]