Tag: Charles Smith Wines

  • Charles Smith Wines at L.A. Pride: Drumlines, Drag Queens and a Double-Decker
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    Charles Smith Wines at L.A. Pride: Drumlines, Drag Queens and a Double-Decker

    This year’s L.A. Pride Parade featured plenty of big-name sponsors, but few matched the multi-faceted campaign delivered by Washington-based Charles Smith Wines. The brand went far beyond banners and logos, unleashing a double-decker bus that doubled as a parade float, photo ops, giveaways and surprise performances, all geared towards celebrating and advocating for the LGBTQ […]