Posts tagged with ‘Cannes Lions’

July 14, 2025

Experiential Trend of the Week: Relaxed Connection

From industry offices designed to be more “social,” to tentpoles like Cannes Lions that are changing the game on networking, environments for business connection today are casual, comfortable and creative. And event marketers are digging designs and tactics that deliver on it all. Indeed, the sparkling French Riviera with its chic, laid-back vibe continues to...

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June 20, 2025

Inside Cannes Lions 2025: Activations from Amazon Port to Motel Yahoo

Word on the Croisette has it that Cannes is sizzling-hot, and we’re not just talking about the convergence of the world’s top creatives. High temps and humidity at the annual Cannes Lions International Festival of Creativity, this year June 16-20, have made cool spaces and cold treats a premium (hello, brand opportunity) as top advertising,...

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July 3, 2024

Cannes Lions 2024: 10 Ways Brands Brought Creative Thinking to the Riviera

Many of the industry’s rules fly out of the window when it comes to activating at Cannes Lions. Intimate interactions and dwell time are prioritized over throughput. Major risks are rewarded. And in some cases, earning and keeping the attention of the innovative, c-suite-level advertisers and marketers in attendance poses a greater challenge than sticking...

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July 31, 2023

Cannes Lions 2023: Eight Creative Experiential Tactics We Loved

Top players from the marketing and advertising community cruised into the French Riviera in June for five days of industry collaboration and education at the 70th annual Cannes Lions International Festival of Creativity. And amid the formal sessions, awards programming and opulent yacht parties, sponsors stole a slice of the spotlight with enticing brand environments...

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