Posts tagged with ‘Cannes Lions’
Reddit Returns to Cannes Lions with a New ‘Reddit Recommends’ Activation
Reddit returned to the French Riviera with an all-new activation anchored by research. Reddit’s Cannes Lions HQ brought to life the conversations and recommendations that take place across its communities.
Cannes Lions 2023: Eight Creative Experiential Tactics We Loved
Top players from the marketing and advertising community cruised into the French Riviera in June for five days of industry collaboration and education at the 70th annual Cannes Lions International Festival of Creativity. And amid the formal sessions, awards programming and opulent yacht parties, sponsors stole a slice of the spotlight with enticing brand environments...
Q&A: Meta’s Global Experiential Lead on the 2023 Cannes Lions Reels SuperStudio
“We’re still committed—I think even more so—to bringing back in-person experiences. Moving forward, ‘hybrid’ would be the word. The intention for the metaverse is to try to be expansive, and that means breaking down barriers and merging or blurring the lines between VR, AR and IRL. You need people to do that. People are always,...
Betting on the Metaverse and Short-form Video, Meta Shares its Vision for the Future at Cannes
Meta’s beach activation at Cannes 2022 touts creator power, brand collabs and a new approach to experiential Imagination and innovation reigned supreme at the 2022 Cannes Lions International Festival of Creativity, where brands brought the themes to life through sprawling activations across the Croisette designed to entertain, educate and inspire the advertisers, marketers and creatives...