Tag: Black audiences

Keeping a presenting sponsorship fresh after 31 years is challenging, but with comprehensive feedback analysis, and hyper-local inspiration, Coca-Cola ensures its presence at Essence Festival of Culture is never flat.

SheaMoisture took a leap when it hosted its first-ever international brand trip in Montego Bay, Jamaica. The beauty brand whisked away 13 influencers, community leaders and media members to a resort in March for three days of product exploration, live demos, styling sessions and cultural experiences to celebrate the launch of SheaMoisture’s Kalahari Melon Curl […]

Since 2016, AfroTech has been the place where inclusive tech companies and Black professionals and innovators meet. The media company, under Blavity Inc., offers a hub of tailored editorial, video and professional development content—including inspiring stories, industry insights, job postings and entrepreneurial resources—as well as a platform for partners to connect with motivated and career-driven individuals.

The Essence Festival of Culture presented by Coca-Cola, better known as Essence Fest, celebrated its 29th year as the place to be for brands looking to connect with Black audiences, especially Black women.