Tag: beauty event
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The Brief RoundupThe Brief: Giant Hairballs and MomTok Battles
This week’s hot takes on hot topics in experiential marketing cover Tumblehairs, Munchie Marts and MomTok battles.
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Field Report3 Things We Loved from Laneige’s Wonder Lab Pop-up
The Laneige Wonder Lab is on the move, hitting six locations this summer with hydration-inspired experiences. We stumbled upon the tour’s first stop in Orlando, FL, in front of Sephora at Disney Springs, which took place July 18-21. The activation featured the brand’s signature color palette of blues and pinks with a tiled backdrop that […]
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The Brief RoundupThe Brief: Clay Bars and Biscuit Blasters
This week’s hot takes on hot topics in experiential marketing cover Clay Bars, pop-up pawn shops and Biscuit Blasters.
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The Brief RoundupThe Brief: Jargon Bars and Il Fresco di Peroni
This week’s hot takes on hot topics in experiential marketing cover Jargon Bars, smartphone-themed fashion shows and Il Fresco di Peroni.
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Trend of the WeekExperiential Marketing Trend of the Week: Double-Decker Buses
The double-decker bus is more than just a London icon or a commuter vehicle. It’s an experience of its own. From the open-top deck to the stacked structure, it offers panoramic city views and is a photo moment in itself. Plus, with two floors, a double-decker bus offers double the seating capacity, or with the […]