Tag: anniversary campaign

It’s just milestones on milestones for Evian this year. 2026 marks two centuries since the brand began sourcing its spring water from the French Alps, and 40 years since becoming the Official Water of the US Open. And that kind of timing calls for a mountain of celebrations.

This week’s hot takes on hot topics in experiential marketing cover Wendy's drive-thru Pit Stop Express, Kayali’s fragrant café and the traveling All Conditions Express basecamp.

Social media threads and Reddit forums were lighting up ahead of the 2024 Essence Festival of Culture, presented by Coca-Cola, July 4-7, in New Orleans. This year marked the 30th anniversary of the annual multiday celebration of Black culture, music and food, and the media platform’s loyal followers were eagerly awaiting the release of the […]

For a legacy brand like Kohler, the message is as much about looking back as it is looking forward. At the industry’s largest annual trade event, the Kitchen & Bath Industry Show (KBIS), Jan. 30 through Feb. 2 in Las Vegas, Kohler married the past and the future with the message “Come All Creators” and […]

Commemorating the 50th anniversary this year of its 1972 original game show, “The Price Is Right,” CBS is embarking on a “Come On Down Tour” to bring the classic content to fans at 50 stops across the nation. The experience is inspired by insights that show consumers have sought comfort in nostalgic activities, music and […]